Resources Library by ANA

Innovation combining art, engineering and social-economy science

This paper presents two aspects of innovation for companies that fall into the class of 'solution providers'. The paper first provides a quantitative analysis of what drives the professional's perception of an innovative company.Data from an...

Catalogue: Innovate 2006

Authors: Howard R. Moskowitz, Alex Gofman, Iain Bitran

Company: Moskowitz Jacobs Inc.

May 10, 2006

Getting deeper insights into multi-cultural markets

In this era of globalization, finding and then making the most of opportunities in multi-cultural markets has become a permanent challenge for the modern marketer.Culturally distinct, diverse consumers are here to stay, both in immigrant populations...

Catalogue: Global Diversity 2006

Author: Ron Riley

May 8, 2006

Selecting and hiring qualitative researchers

This paper discusses the paradigm when it comes to selecting and hiring qualitative researchers. As with all business, the quality of the work is extremely dependent on the type of people within the organisation. Research agencies have a tendency to...

Catalogue: Qualitative 2005

Author: Rob Does

Company: ITHAKA research

November 25, 2005

Alice through the looking glass

The author of this paper utilizes the Tao Collage decoding system, which applies Taoist conceptual thinking to a semiotic framework, to provide a glimpse of how qualitative researchers viewed the future.

Catalogue: Qualitative 2005

Author: Luigi Toiati

Company: Focus S.r.L.

November 13, 2005

Combining qual and quant online

This paper discusses how an innovative use of the online bulletin board research tool allowed one moderator to conduct 142 individual Internet interviews over a three-day period.The case study documents how a hybrid online methodology provided a...

Catalogue: Qualitative 2005

Authors: David Bradford, Nino DeNicola

Company: Itracks

November 13, 2005

Certification of qualitative researchers

Following an overview of the history and current status of the certification issue, this paper reviews the several sides of the debate: Clarification of terms - what is certification and how is it different from similar processes such as...

Catalogue: Qualitative 2005

Author: Hy Mariampolski

Company: QualiData Research Inc.

November 13, 2005

Reducing ad serving discrepancies

The purpose of this paper is to confirm, through a qualitative study, that ad serving counting tools at different points in the delivery chain are capable of measurement (and third party certification) to a common standard.

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Author: Andy Flint

June 20, 2005

Data convergence

The key focus of this paper is to outline how different market research disciplines are starting to converge and how the consumer panel is particularly at the heart of this process, reaching this position because of its ability to offer both...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Andrew Czarnowski, Judith Passingham

Company: KANTAR TNS Malaysia

April 17, 2005

Something tells me it's all happening at the zoo

The current competitiveness of the marketplace requires that qualitative research seek and deliver insights into a range of subject matter, including the nature and differences between brands.In pursuit of this, the sector has at its disposal a...

Catalogue: ESOMAR Conference 2005: Innovate!

Author: Neil McPhee

February 27, 2005